Index, A to Z
Every technique, A to Z. Filter by name, alias or category.
- Ad hominem Attacking the person instead of the argument ("who pays you?", "you’re not even from here", "what would a hairdresser know?"), so the claim itself never gets examined. Rhetorical tricks
- Algorithms that reward outrage Engagement-ranked feeds show you more of whatever gets reactions, and nothing gets reactions like anger, so the angriest posts win by design, not by conspiracy. How lies spread
- Appeal to fear Scaring you into agreement ("they are coming for your children, your pension, your country"), so the fear does the thinking and the proposed fix never gets checked. Rhetorical tricks
- Appeal to nostalgia Using "things were better back then" as if it were an argument: a golden age that never quite existed, sold by politicians and advertisers alike. Rhetorical tricks
- Astroturfing A campaign built to look like spontaneous public opinion (concerned citizens, mass letters, grassroots groups) while a company, party or state quietly pays for it. How lies spread
- Authority bias A title, a uniform or a lab coat makes a claim feel true before you have checked it, which is why fake experts, cloned doctors and "a general said" work so well. Psychology
- Bandwagon effect We adopt beliefs because others seem to hold them, and likes, view counts and "everyone knows" are the cheapest things on the internet to fake. Psychology
- Bots Automated accounts that like, repost and reply on a schedule to make a message look more popular than it is. Less all-powerful than the myth, but real. How lies spread
- Brigading An organised group descends on one post, person or community to mass-report, downvote, harass or flood it, coordinated in a chat group but made to look spontaneous. How lies spread
- ‘Brussels dictates and controls you’ The story that the EU is an unelected dictatorship ruling over you, which hides that your own elected government sits at the table and usually voted yes. Recurring narratives
- Cheapfakes Low-tech video and audio manipulation (slowing a clip down, cropping, cutting, re-dubbing) that needs no AI and fools more people than deepfakes ever have. Fake & misleading content
- Checking domains and dates A one-minute habit for the address bar and the dateline: spot lookalike domains, unmask short links, check when a site was registered and when the article was actually written. Defense skills
- Cloned news sites A pixel-perfect copy of a real news outlet on a lookalike domain, publishing articles the real outlet never wrote. The Doppelganger campaign did it to dozens of European media. Fake & misleading content
- 'Common sense' & the silent majority Claiming your view is what everyone secretly thinks ("ordinary people know", "the silent majority"), so disagreeing makes you the odd one out, or the elite. Rhetorical tricks
- Confirmation bias We notice, believe and remember what fits what we already think, which is why the news that pleases you most deserves the hardest look. Psychology
- Coordinated inauthentic behavior The platforms' term for networks of fake accounts and pages working together while hiding who they really are. The violation is the lie about identity, not the opinion. How lies spread
- Crypto pump-and-dump A coordinated hype wave (Telegram groups, influencers, countdowns) inflates a worthless coin so that insiders can sell it to the people who arrived last. Economic manipulation
- Dark patterns Interface tricks (hidden cancel buttons, pre-ticked boxes, guilt-trip "No thanks, I hate saving money" links) built so that you do what the site wants, not what you came for. Economic manipulation
- ‘The decadent West’ The story that Western societies are rotting from the inside (morally, sexually, spiritually), so that a strong hand and ‘traditional values’ look like the only cure. Recurring narratives
- Deepfake celebrity investment scams An ad in which a cloned TV host or politician "reveals" a secret investment platform: a funnel that ends with a friendly broker on the phone and your savings gone. Economic manipulation
- Deepfakes & AI-generated media AI-made video, images and cloned voices that show people doing or saying things that never happened, from a fake presidential surrender to a phone call in your mother’s voice. Fake & misleading content
- Echo chambers Spaces where you only ever hear agreement, so fringe claims start to feel like common knowledge, and anyone outside sounds either stupid or paid. How lies spread
- Emotional hijacking Strong emotion switches off your fact-checking, so manipulators aim for the feeling first and the claim second, and the furious share happens before the thinking. Psychology
- Energy crisis blame-shifting Blaming the 2022 energy price shock entirely on sanctions or ‘green policies’, while leaving out the supplier that turned down the gas, and the war it started. Recurring narratives
- Fabricated quotes A face, a name and a sentence the person never said (or said about something else entirely), packaged as a quote card that is easier to share than to check. Fake & misleading content
- Fake experts & fake institutes An impressive title, a lab coat or an “institute” that is one person and a website, used to make an opinion sound like science. The tobacco industry wrote the playbook. Fake & misleading content
- Fake reviews Bought five-star reviews, review-swap groups and "free product for a review" deals that turn a shop's rating page into an ad you mistake for other customers. Economic manipulation
- Fake scarcity & FOMO "Only 2 left", "offer ends in 09:59", "47 people are viewing this": manufactured urgency that makes you decide now, before you have time to think. Economic manipulation
- Fake screenshots A doctored tweet, an invented headline on a real outlet’s layout or an edited chat: screenshots are trusted like evidence, but can be faked in a browser in two minutes. Fake & misleading content
- False balance Presenting two sides as equal when the evidence is not (one scientist against one blogger, "both parties steal"), so you conclude nothing can be known. Rhetorical tricks
- False dilemma Presenting two options as if they were the only ones ("either you back this law or you side with criminals"), so the real choices never get discussed. Rhetorical tricks
- Firehose of falsehood A propaganda model built on volume (many channels, many versions, nonstop and contradictory) that aims not to convince you of one story but to exhaust you out of looking for the true one. How lies spread
- Gish gallop Burying a debate under so many claims at once that nobody can answer them all, then treating every unanswered one as a win. Rhetorical tricks
- Greenwashing Vague eco-claims, leafy packaging and one tiny improvement waved like a flag, so you feel good about buying from a business that has not changed much. Economic manipulation
- Hashtag hijacking Flooding a trending or campaign hashtag with hostile, mocking or unrelated posts, to drown out the original message, or to ride its reach for free. How lies spread
- How and where to report Where a report actually goes (platform buttons, your rights under the EU Digital Services Act, bank and police for scams, fact-checkers that take tips) and when reporting just feeds the troll. Defense skills
- How to talk to a relative who believes it Debunking at the dinner table rarely works; questions, curiosity and a shared way of checking do. A warm, realistic guide to the long game: what to say and what to skip. Defense skills
- Illusory truth effect Hearing a claim again and again makes it feel true, even when you knew it was false. That is why propaganda repeats itself and why that works. Psychology
- Information overload Too much input makes you fall back on shortcuts (headlines, feelings, your tribe), and flooding you with it is a strategy, not an accident. Psychology
- Lateral reading Instead of studying a page to judge it, leave it: open new tabs and see what the rest of the web says about the source, the way professional fact-checkers work. Defense skills
- Loaded language & euphemisms Word choice that smuggles in a verdict before any argument starts ("regime" vs. "government", "invasion" vs. "special military operation"), and the swap test that exposes it. Rhetorical tricks
- Lobby-funded 'studies' Research commissioned to reach a conclusion (tobacco, sugar, oil, think-tanks with hidden donors) so that "a study says" can be bought like any other ad. Economic manipulation
- Migration fearmongering Inflated numbers, crime stories without base rates, ‘invasion’ language and recycled photos, turning a debatable policy question into a permanent state of fear. Recurring narratives
- Misleading charts & cherry-picked statistics Real numbers arranged to tell a false story: a chopped y-axis, a convenient start date, a percentage with no base rate, a correlation sold as a cause. Fake & misleading content
- Misleading headlines & clickbait A headline that promises more than the article delivers, or the opposite of it. Since most people never click, the headline becomes the whole story. Fake & misleading content
- Moving the goalposts Demanding evidence, then changing the demand the moment it is met, so no proof ever counts and the original claim never has to budge. Rhetorical tricks
- Native ads posing as articles Paid content dressed as journalism ("partner content", "brought to you by", a recommendation widget), placed so that you read an ad with the trust you give the news. Economic manipulation
- ‘Nothing is true, everyone lies’ Propaganda that does not need you to believe anything, only to conclude that everything is propaganda, so nothing can be checked and nobody bothers to act. Recurring narratives
- Pause before sharing One question (“is this actually accurate?”) asked before you hit share measurably cuts the spread of false stories. Three questions, ten seconds, and what to do if you already shared. Defense skills
- ‘Peace’ messaging that means capitulation Using the word ‘peace’ for a demand that one side simply gives up, and ‘war party’ for anyone who asks on what terms, so the question of terms is never asked. Recurring narratives
- Rage bait & engagement bait Content built to make you angry enough to comment, share or quote it, because every furious reply is a free boost for whoever posted it. How lies spread
- Reverse image search How to find where a photo or video really comes from with Google Lens, TinEye and InVID, and read the result for the earliest copy, the crop and the real date. Defense skills
- ‘Sanctions only hurt you’ The claim that Western sanctions on Russia are pure self-harm (Europe suffers, Russia thrives), which mixes real costs with a story built to make you give up. Recurring narratives
- Satire shared as real news A joke article loses its label somewhere between the satire site and your feed and arrives as fact. Some “satire” sites exist only to make that happen. Fake & misleading content
- Scapegoating Pinning a complicated problem on one convenient group (migrants, "Brussels", "the elite", NGOs, a minority) so you get a villain instead of an explanation. Rhetorical tricks
- The SIFT method Four quick moves (Stop, Investigate the source, Find better coverage, Trace to the original) that sort most online claims in about a minute. Defense skills
- Sockpuppets One person running several fake accounts that agree with each other, applaud each other and gang up on critics, a crowd that is really a single pair of hands. How lies spread
- Strawman Replacing what someone actually said with a dumber, more extreme version and knocking that down ("so what you’re saying is…") instead of answering the real point. Rhetorical tricks
- Undisclosed paid influencers Creators paid to push a political or commercial message without telling you. It is a sponsored ad wearing the face of a friend who "just happens to think this". How lies spread
- Us vs. them Framing every issue as a battle between two tribes, so that facts stop being facts and become loyalty tests, and asking a question looks like switching sides. Rhetorical tricks
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